Many of our clients are seeking either to increase their exposure to new markets or to broaden their involvement in existing ones. This can be either business-related or, for NGOs, services-related. Our reports focus on identifying key areas of opportunity and risk in foreign and domestic markets. To reach these conclusions, we look at aspects such as:

We convert this information into analyses of strengths, weaknesses, opportunities and threats to develop recommendations for our clients in areas such as focus of products and services, marketing, finances, research and stakeholder engagement.

We have developed an in-house estimating and forecasting tool which uses the best information available to estimate current and future demographic, employment, educational and financial trends. This helps to address limited available information in many markets. Feedback from our clients indicate that such predictions, based upon available evidence, give them confidence in making significant investment and operational decisions.